F1 STARS TAKE PHOTOS TO PUT UP FOR AUCTION

F1 STARS TAKE PHOTOS TO PUT UP FOR AUCTION

ZOOM enters its sixth year in 2018 and the success of the initiative is down to a very simple idea. The concept was created in late 2012 by Christian Sylt and Caroline Reid, authors of Formula One’s industry monitor Formula Money. They realised that although there are many charity auctions in sport they all tend to follow a similar pattern.

 

The items on offer are usually signed photos of the athletes or signed kit that they use. They often raise a great deal of money but usually tell the buyer little about the sports star who signed them. ZOOM was created to rectify that by turning the tables and asking all the drivers and team principals in F1 to take photographs which would then be signed and put up for auction.

 

ZOOM is the first and only auction of signed photos taken by the stars of any sport. It is also one of very few events, except for a Grand Prix, which involves all of the teams and all of the drivers. They join forces in order to benefit a very worthwhile cause: raising money for charity. All the proceeds from the ZOOM auction go towards improving the lives of seriously ill children.

 

The photos take you on a journey through the lives of F1’s superstars. They give a window onto landscapes from the Lewis Hamilton’s shot of the sun setting over the Caribbean, to Fernando Alonso’s view from the window of a yellow cab in Times Square. The photos allow the public to see Nico Rosberg having fun behind the scenes with on-track rival Sebastian Vettel and include the first ever team principals selfie from McLaren’s Eric Boullier.

 

ZOOM is proud to have raised more than £100,000 for charities and all of the F1 teams, team bosses and drivers play an essential part in making this happen.

 

Source: www.zoom-auction.com

editor

VERWANDTE ARTIKEL