"NOTHING IS GREATER THAN NATURE"- SVINDAL LAUNCHES CLOTHES BRAND

"NOTHING IS GREATER THAN NATURE"- SVINDAL LAUNCHES CLOTHES BRAND

The most important thing for Aksel, is that the concept is for a cause greater than himself, and more meaningful than just selling products with his name on it.

 

In partnership with Panorama Design, the alpine ski racer Aksel Lund Svindal is launching the new and sustainable fashion brand “Greater Than A”.

 

Both the name and concept of the new Norwegian fashion brand is developed by Panorama design. Not only have they created the brand platform and graphic profile, but also the overall business concept. "Already in the first meeting with Aksel we landed both the name and concept. The meeting went incredibly well, so we decided to establish a company together", said Morten Fornebo from Panorama Design. "The most important thing for Aksel is that the concept is for a greater cause, and that it stands for something more meaningful than just selling products with his name on it."

 

In addition to Panorama Design and Aksel Lund Svindal, the former chief designer at J. Lindeberg, Jessy Heuvelink, and several other people with many years of experience from the Norwegian fashion industry is part of the Greater Than A team.

 

Source: www.good-morning.no

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